A strategic plan is like a roadmap, it is used to communicate the Potsdam Food Co-op's goals, the actions needed to achieve those goals and all of the other critical elements developed during a planning exercise.  The Board of Directors and membership engaged in this planning exercises in 2013. This organizational management activity is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other member-owbers are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in response to a changing environment.